(You also have the power to turn this re-routing off.) The notification you’ll get if your campaign is automatically re-routed through our SMTP server.Īdditionally, if your campaign hits your Gmail limits earlier than expected and starts generating bounces, as is often the case with new Gmail accounts with little history with Google, we might also select your campaign to be pushed through our internal SMTP server. For example, if you’re sending a 5,000 person campaign, and your account sends the maximum of 2,000/day, after the first day when 2,000 emails are sent natively through Gmail, our algorithm might select your campaign to send the remaining 3,000 emails instantly over our SMTP server. If your account has a high reputation with us, meaning it’s long-standing and your deliverability metrics are good, we might “push” the remainder of your campaign through our internal SMTP server (SendGrid) if you hit your account’s limits. This is the simplest way to circumvent the limits. If your campaign hits its limits and never sends over SMTP, we will simply distribute the email volume over multiple days until all emails are sent.
There are six ways we can help you get around the limits of 500/day and the G Suite limits of 2,000/day. To kick off 2021, we’ve built six ways to help you overcome sending limits. Remember to choose the “SendGrid” option instead of the “Gmail” option in the GMass Settings box.
Still though, this requires “work” on behalf of the user, because the user has to
We created an application process for “good” senders where we would connect their GMass account for them to our internal SendGrid account, so the user could skip the technical details and just send. To address that frustration, we made it possible for users to use our internal SendGrid account. From the user’s standpoint, however, everything would still look and feel the same: the emails would still show up in your Sent Mail folder, and everything from opens and clicks to bounces and replies would still be tracked.įor our non tech-savvy users, however, signing up for a third party SMTP service and connecting it to GMass was frustrating and difficult. To further address this, GMass added the option of being able to set an outside SMTP server with your account, such that you could still use GMass and Gmail to launch your email campaigns, but the emails would actually be sent via a third party sending service rather than by Gmail directly.
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This technique proved to have its limitations, however, because Gmail doesn’t always allow you to send your full account limits. To address this, we built the distributed scheduling feature, where you can send large campaigns of 10,000 recipients or more, and GMass will spread it evenly over a number of days, so as to not exceed your daily sending quota. G Suite Campaign Data for Thursday, OctoCampaigns Sent from G Suite Accounts:Ĭampaigns That Hit Limits Prematurely that were Rerouted over SMTP:Ħ ways we break your limits A brief history of how we’ve overcome Gmail’s limitsįor a long time, the biggest frustration amongst GMass users was hitting Gmail’s sending limits and receiving a flurry of “You have reached a limit for sending mail” bounce messages in the Inbox. We don’t have exact rules on how Google decides how many emails an account can send at a particular time, but here’s what we’ve observed: The bounce rate of the overall account (the lower the better).The content of the mass emails (non-spammy content).Whether the account has sent mass emails before (if it has, then you’re better off).How many conversations exist in the account (may existing conversations are better).How old the particular Gmail or Google apps account is (the older, the better).In working with over 700,000 accounts in our lifetime, we’ve noticed that Google often throttles the number of emails a particular account can send based on a variety of factors, including: So if you’re using GMass, you should be able to send 60,000 emails/month (2,000/day x 30 days in a month) from a single G Suite account, right? As it turns out, that usually isn’t the case. In fact, I’ve even claimed that with GMass, if you’re a G Suite user, you can send a 10,000 recipient campaign, where GMass will evenly distribute the campaign at 2,000 emails/day for 5 consecutive days. Gmail officially claims that with a regular Gmail account you can send 500 emails/day and with a G Suite account you can send 2,000 emails/day.
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